Does your copy speak to your ideal client? Are you using your unique, authentic voice in your emails, social media and sales pages? If you want to learn how to find the perfect words to express and sell what you do, then you’re in for a treat! In this episode of the IHML show, we’re talking with Laura Belgray, founder of Talking Shrimp and the co-creator of The Copy Cure. As a copywriting expert, she’s worked with hundreds of clients like online biggies Marie Forleo and Amy Porterfield, and has seen how putting more of YOU into your copy is the key to getting people love your brand, share your ideas and happily click the “buy” button. She’s also all about designing a business that fits her personality and lifestyle (a “couch-driven” business, as she calls it!) and believes the best businesses are those that are 100% you. After this episode, you’ll be encouraged to share your authentic voice, creatively engage with your audience and build a life better than your dreams.
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo, Amy Porterfield, Mastin Kipp, and Selena Soo) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don’t skip the commercials — you just might see her words on air.