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Why Is Coca-Cola Exploding?
Everything is now political. Sigh. Why can’t I just buy a Coke? Why do I have to listen to Coca-Cola executives’ sock-puppets mouth the words fed them by their Progressive / Woke / BLM / Democratic Socialists ventriloquists? Why can’t I just take a plane trip? Why can’t I just watch a baseball game?
Say what we tell you to say, or we’ll cancel you. And your little dog, too!
In this employment climate of “cancel culture,” employees are routinely fired and prevented from getting another job if they say anything the elite big brothers and big sisters don’t like. Contributing to the paranoia, what they find acceptable changes daily. Welcome to the nightmare world of Orwell’s 1984, where the main character Winston Smith observes, “History has stopped. Nothing exists except the endless present in which the party is always right.” Winston’s job was deleting from news and history records all mention of people the party decided they didn’t like. People who had been party heroes the day before.
In their eagerness to avoid being canceled, the CEOs of Coca-Cola and Delta Airlines have made the obligatory public statement of condemnation of Georgia’s new election laws, which require the voter to show an ID card. The new party line is that requiring an ID to vote is voter suppression. In a grand symbolic gesture, Major League Baseball executives moved the All-Star Game from Georgia to Colorado. Colorado also requires voters to show ID, but that doesn’t matter. We, the MLB sock puppets, took action, even if the action was pointless. We showed them!
ID Cards at Delta Boarding Gates. Traveler Suppression?
Of course, the other absurdity is that Delta Air Lines requires all passengers to show ID before being allowed onto the airplane. Is this traveler suppression? These execs can’t afford to be consistent, just obedient. When their political masters tell them to say the sky is green, not blue, they will obediently say it.
Political Officers in Every Corporation
Some of us remember the first Tom Clancy adventure novel, The Hunt for Red October. A political officer was embedded in every unit of the Soviet Navy. His job? Not to help run the ship or submarine, but to ensure loyalty to the Communist Party of the Soviet Union. Enlisted men and officers suspected of disloyalty could be sent to a gulag in Siberia. Hard labor, little food, freezing climate. (See The Gulag Archipelago by gulag survivor Aleksandr Solzhenitsyn.)
In today’s world ruled by the Democratic Socialists, there are also political officers embedded in American corporations. Many are on the board of directors. If the CEO does not toe the party line, she will be denounced. If fired, she will find herself in the gulag of the unemployable.
Virtue Signaling by CEOs. Don’t We Have Politicians for That?
So, a CEO is no longer in the business of producing a soft drink that people will enjoy drinking; he or she is in the business of mouthing the latest politically correct condemnations of deplorable people and deplorable actions, as decided by the Democratic Socialist elites. Don’t we have politicians to do that?
In the business world, corporations who devote resources to things unrelated to what the customer wants to buy will eventually go defunct. Kodak insisted on producing camera film instead of selling digital cameras. Customers wanted to buy digital cameras. Kodak as a camera company is now mostly gone. To build a viable business, focus on what the customer wants, not what you want.
Beverage Choice, or Political Contribution?
Prediction: the more resources Coke and other corporations devote to political causes, the more their product will cost. Customers will choose other products. Buying Coke becomes a contribution to the Democrat Party, not a beverage choice.
One contributing corporate practice that does not add value to customers is donations to charities and causes: homelessness, diversity, hunger, etc. If I am a customer or shareholder, I prefer to choose my own charity or cause to contribute to. When a corporation uses sales revenue or shareholder dividends to contribute to a cause chosen by the CEO, that corporation is using my money for a cause I did not choose myself. I would call that donation suppression.
The solution? Stop corporate donations and either decrease your prices and/or increase dividends to your shareholders. Stick to your business. Make soft drinks—transport travelers by air. Entertain sports fans with baseball games. Leave politics to the politicians.
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