You Eat It Everyday, It’s More Addictive Than Cocaine! 1

Have you ever made a special trip to town or gone out of your way to a store just to buy a certain food or drink (Starbucks anyone?). Do you wrestle with sugar or other food cravings that seem to be overwhelming at times? Well, you’re not alone and there IS something you can do about it. That’s the topic for today’s show turn up your speakers you’re not going to want to miss this one!

Did you know that a common food most of us love and eat everyday is more addictive than cocaine? Well it’s true and that food is none other than SUGAR! Dr. Susan Pierce Thompson explains in today’s show how lab rats were given IV infusions of cocaine for several weeks so they would become addicted to it and then they were given the choice of whether they wanted cocaine or sugar and guess what? They chose the sugar!

Susan Pierce Thompson, Ph.D. is a Psychology Professor, a Brain and Cognitive Scientist, and an expert in the psychology of eating. She has developed a program for sustained weight loss called, “Bright Line Eating,” where she helps people stop the cravings, lose weight and keep it off. Dr. Thompson goes on to explain what happens in our brain when we eat foods like sugar that’s unnatural and too concentrated for our normal brain receptors to handle. Our brain basically gets rewired over time and this causes us to have cravings much like any other addict whether it’s heroin, cocaine or sugar.

America is on a Sugar-High!

But there is hope. She says that the brain can return to normal although it takes time but it can be done. A person must refrain from anything sweet except whole fruit for a period of time in order for the brain receptors to return to normal and the cravings go away or at least become much more manageable. She has a program that has been proven to work with a very high success rate of helping people stop their cravings, lose weight and keep it off. She also has a short quiz that you can take online to let you know what she calls, “your susceptibility score.” This is a score that lets you know just how much of a problem you have with food cravings and how hard you are going to have to work to get them under control.

For Further Insight:
Take the quiz, Five Short Questions
Her website,
Free Report, “The Three Huge Mistakes That Almost Everyone Makes When They Try To Lose Weight
Book, Bright Line Eating

Bright Line Eating
Bright Line Eating